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Review:
Business experts all agree: giving speeches and seminars is a great way for professionals to get new clients and referrals. Finally, a book that tells you exactly HOW to do it. A book that takes you through every step along the way -- from finding good audiences to making them your very next clients. Plus lots of tips on how to overcome the fear of public speaking.
This book gives you:
Also includes a bonus chapteron what to do if you want to make speaking a lucrative profit center.
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About the Author - Miriam Otte, MSW, CPA, has given numerous speeches and seminars to a wide variety of audiences. As a small business consultant she has helped many clients find the best ways get more business. Her MSW skills will help you through the numerous emotions that accompany speech-giving. Her CPA skills will help guide you in using good business practices.
A percentage of sales from this book will be donated to An Income of Her Own, an organization which encourages young women to become entrepreneurs.
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Here's What Small Business
Are Saying About
Marketing with Speeches and Seminars:
Your Key to More Clients and Referrals.
"In an easy-to-read style, Miriam Otte shows how to turn
your expertise into marketing power for your business, and
generate a continuous stream of customers. Here's all you need to
know to talk your way to business success. Even the terminally
shy will find that marketing has never been easier -- or more
fun!"
-- Terri Lonier
small business expert and author of Working Solo
"Miriam Otte has written an invaluable guide for any
small business owner who hopes to market their business through
speeches and seminars. . . Miriam reaches a hand out and offers
direction, helpful advice, and best of all, very specific details
on how to get the job done well. I would recommend this book to
any small business owner."
-- Azriela Jaffe
author of Honey, I Want to Start my Own Business, A Planning
Guide for Couples
"Marketing with Speeches and Seminars is a
comprehensive, clearly written, easy-to-follow manual for anyone
who wants to sell their products/services through this medium.
Everything you need to know is in the book. I plan to keep my
copy on a nearby bookshelf for ready reference."
-- Michael LeBoeuf, Ph.D.
author of The Perfect Business
"Marketing with Speeches and Seminars deals with the
nitty-gritty details that can turn a great marketing idea into
real business."
-- Sarah Edwards
co-author, Working from Home
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Here's The Latest Book Review On
Marketing with Speeches and Seminars: Your Key to More Clients and Referrals.
Marketing with Speeches and Seminars offers
dozens of ideas on where to find audiences of ideal clients and
ways to sponsor seminars; practical tips for dealing with
nervousness before and during a presentation; easy-to-follow
formulas for developing compelling speeches and seminars;
suggested phone script and sales letter that will
"sell" a presentation to a meeting planner or program
sponsor; a complete game plan for self-sponsored talk; numerous
ideas for marketing a presentation so more potential clients
attend; practical techniques for follow-up with prospects after a
presentation; and an extensive appendix of resources, examples,
and checklists. Marketing with Speeches and Seminars
is enhanced with special chapter on what to do to make speaking a
lucrative profit center. Marketing with Speeches and
Seminars is a complete-in-one-volume "how-to"
workshop for marketing using the vehicles of seminars and public
speaking. Highly recommended.
-- Midwest Book Review
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