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Review:
Most books only tell you how to "DO" the Mail Order Business. This one shows you "How to GET the business..." All the Basic Information You Need to Become Profitable in the Fastest Growing Business In The World! Special Section for Home-Based Businesses.
Shows beginners and professionals how to set up and run a mail order business and keep it running through effective marketing and advertising techniques.
This book shows how to set up a mail order business, how to run the mail order business, and most importantly, how to get the business to keep it running. Illustrated workbook.
The book for the 90's for the business of the 90's.... By 1999, over 50% of all goods and services that we consume will be sold by direct response methods.
The business community is flocking to the techniques and methods that have become a main stay in American business. For anybody who's willing, there's a world of opportunity out there.
"Mechanics of Mail Order" is for both beginners and seasoned professionals. It covers everything you'll need to know from selecting what to sell, through writing ad copy and playing ads, to obtaining merchant accounts.
SPECIAL BONUS: Includes hundreds of names, addresses and telephone numbers of the basic services you'll need to get started, like: 800 line answering services; Sources for purchasing products at wholesale prices, from Asia, Europe and the United States; Lists of firms who will consign their products; and Names and addresses of financial institutions that will authorize mail order companies merchant accounts.
This book was designed to be a working tool for the person who wants to make money in the Direct Response Business.
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The authors, Mike Rounds and Nancy Miller, are experts in the Direct Response Business.
Mike has been in the business since 1967 and uses the methods shown in all four of his successful business, one of which is an international mail order firm that he has owned and operated since 1973.
Nancy Miller is a database ad placement expert. She has been responsible for information gathering, mailings and highly successful mailing pieces for hundreds of businesses, seminars and special events. Her planned mailings have resulted in runaway rates from even the simplest ads. (E.G. -- 6,000 responses in 90 days from a 2 line classified ad).
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CHAPTER 1 -- WHAT TO SELL Products (purchased items,
consignment, drop shipment, manufactured items, packaging, and
close outs)
Services
Information (AKA Consulting)
Independent Contractor
Tips for Getting Paid
Proposals
Resume
Capability Brochure
The Consultant's Proposal
Letter Agreement (Sample Letter of Agreement)
Sample Contract
The Final Report
Technical Reports
Reports for Executives
Reports for Publication
CHAPTER 2 -- START UP CHECK LIST
Are You Ready for a Home Based Business?
Business Addresses (home address, office or professional suites,
post office, rental mail station and sublet)
Business Banking
City Business License
Fictitious Name Statement -- Doing Business As (OBA)
Insurance (auto insurance, business-property insurance, computer
insurance, disability insurance, general liability insurance,
health insurance, liability insurance, malpractice,
errors-and-omissions, or product-liability insurance, partnership
insurance, property insurance, small-business insurance, worker's
compensation insurance)
Internal Revenue Service
Merchant Status (application fee, equipment, fees, and
chargebacks)
Seller's Permit
Software (accounting, catalog, databases, desktop publishing,
invoicing, piddleware, postal bar coding, time and billing)
Telephones (answering machines and voice mail, answering
services, faxes, telephone orders, 800 numbers, and sample fax
order form)
CHAPTER 3 -- HOW TO GET CUSTOMERS?
Direct Mail
Cost of Advertising
Unqualified, Prospect and Client Lists
Mailing Lists
Renting Your List
Database Marketing
Co-op Mailings
Newspapers (locals, nationals, and supplements)
Radio
Cable
Magazines (business magazines, consumer magazines, and industry
specific magazines)
Advertising and Public Relations
Bulk Mailings
Business Cards
Catalogs (10 Steps to Catalog Success)
Directories
First Class Mailings
Infomercials
Interactive Video
Internet
Join Organizations
Lecture Circuit
Networking
Newsletters
Outdoor Advertising
Paper Image
Premiums and Promotion Marketing
Press Releases
Publish
Raffle-Opportunity Drawing
Reference Letters
Referrals
Small Business Administration
Special Offers
Subcontractor or Overload Contracting
Telemarketing
Trade Shows
Transit Advertising
Volunteer
Write Magazine or Journal Articles
Yellow Pages
CHAPTER 4 -- HOW TO PLACE ADS
Standard Rate and Data
Space Ads
Classified Ads (How to Count Classified Words)
Two Stepping (How to Set Up A Two Step Program)
Advertising Coding (address, color, name, and price)
Cash Discount
Multiple Insertions
Cancellation
Advertising Agency
In-House Ad Agency
Remnant Ad Space
Should You Ask For Money?
Time Date Your Offer
Warranties
Guarantees
Returns
Contract Law
Delivery
CHAPTER 5 -- RESOURCES AND SOURCES
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